Impactfully growing the childhood cancer conversation.

Childhood cancer is not rare. Beat Childhood Cancer is dedicated to amplifying both broad and individual stories from within the childhood cancer community to inspire the action necessary to save lives.

The color for childhood cancer is gold (G), and the month is September (9); together they make G9. Our Gold In September (G9) programs encourage businesses and individuals to grow gold to help every child, everywhere.


We work to share the stories of the childhood cancer community, sharing stories of the real people behind the need and the work.


Gold In September.

Coloring the world GOLD so every child, everywhere survives cancer.

Our Gold In September (G9) program was created by Annie Bartosz, only 11-years-old at the time, who saw the nation turn pink in October for breast cancer, and became determined to turn the world GOLD IN SEPTEMBER for kids battling cancer. Gold is the national color for pediatric cancer and September is the recognized National Childhood Cancer Awareness month; together they make G9.

Ways to take action.

Funding childhood cancer research is everyone’s responsibility. Regardless of political party, race, gender, religion, or ethnicity, we are all called to play a part. There are many ways you can take action and #growGOLD for childhood cancer, and we would love to work with you to create a program that fits your business or organization.


Workplace & Corporate


Athlete Program